news
Rethink your web strategy
Businesses selling their goods and services to other businesses (B2B) face the same fundamental challenge as all marketers - determining, exactly, who the audience is and how best to reach them. The overwhelming trend documented since at least 2002 is the shift to sourcing on the web. [Reading time: 2.5 minutes] 18 November 2008
Do you know enough about your client?
Businesses are struggling for their marketing communications to be heard. But it’s not usually the audience at fault ... it’s time to look at how well you know your audience. [Reading time: 2.5 minutes] 24 June 2008
Tell them what to do
It seems simple enough, but B2B communications too often fail the most basic test. Have you told your audience what you want them to do? Here’s why it’s important. [Reading time 3.0 minutes] 24 June 2008
Presentations: Shoot the bullets
Let's play the word association game. Public speaking = fear ... Presentations = PowerPoint ... PowerPoint = Bullet points. Here's how to get out of the rut and really communicate in your next presentation. [Reading time 2.9 minutes] 24 June 2008
Making first impressions count
Trust and credibility are two of a communicators (and that's everyone) key assets. The problem is that most of this communication is non-verbal. Here's a quick list of you can make a good impression in those first vital moments. [Reading time: 2.1 minutes] 26 February 2008
Cognitive science improves your PowerPoint presentation
Real scientists, doing real science with expensive machines and big grants have confirmed what good communicators know about the use - and abuse - of PowerPoint as a communication tool. The lessons are clear ... but can you consistently apply them? [Reading time: 3.1 minutes] 21 February 2008
Do business-to-business brands matter?
There are many things that separate business-to-business customers from consumers. One of those is that business-to-business buyers rarely become impulse purchasers. So what is the value of a brand in a business-to-business environment? [Reading time: 2.4 minutes] 18 February 2008
Why you can’t reach your goals
Goals are important. Clear, measurable goals are a critical part of forming every communication and then managing it through to delivery to your audience. But why is it that so often we can't reach our goals? [Reading time: 2.4 minutes] 4 July 2007
Ask clients - but be ready for the truth
Ask for feedback. Conduct a survey. Analyse the results and then survey again. But beware of what you ask ... you may get some straight answers from your clients. [Reading time: 3.8 minutes] 25 May 2007
Business cards: 9 tips ... and 1 warning
Stop for just a minute ... take a look at your business card. Is it absolutely conventional? Or is your business card really working for you? [Reading time: 3.3 minutes] 23 May 2007