articles
Taking them on the journey with you
How do you compel your school community to support your development or fundraising project? Through clever and considered communications which invite people to join the ‘ride’ to your exciting destination. [Reading time: 3 minutes] 10 November 2011
Developing your online presence
Are you across what role the Internet plays in your business? Whilst you may be aware that the internet is important and 'every business should have one', you may not fully appreciate that the internet is vital to your marketing needs. [Reading time: 4.5 minutes] 10 November 2011
Delivering quality online content
Marketing experts have refocussed on content marketing, despite the lack of attention in previous years. So why has quality content re-emerged now when the concept of ‘content is king’ is older than the internet? [Reading time: 3 minutes] 10 November 2011
Getting business done with government entities
Doing business in an environment that includes even low levels of government involvement presents a particular set of challenges, and your approach to communication can make or break the engagement. [Reading time: 2.5 minutes] 13 October 2011
Relating to your school community
School communities are microcosms of the college to which they belong, a myriad of relationships joined by a common cause - educating children. So how do you harness these opportunities to build relationships with your key stakeholders, uphold your school's key values and build your school's brand? [Reading time: 4 minutes] 10 October 2011
Setting your school apart
Clients often come to us saying “we want to try cinema advertising” or “we need a new brochure or website”, however what we’re more interested in is what they’re trying to achieve. Brochures, advertising, websites and newsletters are simply the communication tools we use to communicate a message. The decision as to which tools to use to communicate your message effectively, is secondary to determining what you want to say. [Reading time: 3.4 minutes] 24 August 2011
Lead generation and branding aren't mutually exclusive
The debate between branding and lead generation is as old as, well, the battle between sales and marketing. Sales, of course, is interested in filling the pipeline today, whereas marketing tends to take a longer-term view and sees building the brand as an essential element of sales. [Reading time: 4.7 minutes] 27 July 2011
How to look good with your school’s brand
How do you improve your school’s performance through brand management and why is it important to align communication methods with the brand strategy? [Reading time: 4.4 minutes] 21 July 2011
How to solve the content marketing dilemma (part 2)
As you would remember from part 1 of this article ... Content Marketing happens — just as the name implies — when you create and distribute relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action. Creating relevant and valuable content is the hard part, but take heart, because it is possible to create your own content that will both provide value and be relevant to your clients. Here’s ten tips to get you started ... [Reading time: 4.92 minutes] 6 July 2011
Four facets of strategic storytelling
Every so often, a traditionally nonbusiness word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. ‘Storytelling’ has become one of those words. And though storytelling has been around since early hunters first gestured to each other in front of a fire, only recently has the corporate community recognised the potency of using storytelling strategically — to position brands, transform business and engage and align employees. [Reading time: 5.26 minutes] 30 June 2011
