articles
What social media means to you ...
Social media has grown exponentially over the last three years and so have the number of articles about them. But the real question is “What does that mean to me?” First you need to know a couple of important things about how people use social media. [Reading time: 1.8 minutes] 5 March 2010
6 rules for writing great letters
We're entering an entirely new era for marketers. Social media is changing the landscape for business and education marketers. But to truly build relationships, it’s hard to go past a letter ... yes, with an envelope and stamp. [Reading time: 3.2 minutes] 24 February 2010
How to redesign your website
Your users — if they are like most others — hate change. So how do you balance the need to stay with a familiar design interface and yet update your site to best reflect your marketplace offering? [Reading time: 4.9 minutes] 15 February 2010
6 themes moving communication to centre stage
When intense scrutiny and mistrust prevail, whatever a company does says something about it, everything communicates, and communication affects everything. Guest writer Professor Paul Argenti, Professor of Corporate Communication at the Tuck School of Business at Dartmouth explains why. [Reading time: 3.4 minutes] 8 February 2010
Uncertainty is the new normal
The best marketing tool you can employ is an attitude of helpfulness. That’s the not so startling conclusion drawn from a recent global survey. The interesting thing is that the people surveyed are the people who hold the keys to your business success ... executives with purchasing decisions during tough economic times. [Reading time: 2.1 minutes] 1 February 2010
How small business owners think
Not all small business owners are alike. A recent study has identified three major attitudinal profiles that have a significant influence on how they approach business and consider your products or services. [Reading time: 1.3 minutes] 25 January 2010
8 email statistics to impress your friends
We’ve all heard the impressive statistics about social media, like “Facebook is bigger than Brazil”. But what about its older cousin — the one we don’t think about any more — email? Here’s eight numbers that you can quote at parties. [Reading time: 1.5 min] 29 September 2009
13 reasons why B2B is different
Marketing products and services to business clients is fundamentally different from marketing to consumers. Getting it wrong is risky business says Brad Entwistle, Managing Director of Image 7 Group. [Reading time: 4.9 minutes] 7 September 2009
Online: Schmick versus content
What do you do to get your website more visible in organic search engine results when your managers want less content? Here’s two ways around this sticky problem. [Reading time: 2.8 minutes] 31 August 2009
Internet is key B2B information source
A survey has revealed that top executives see the internet as the most important medium for business information. [Reading time: 1 minute] 27 July 2009
