First impressions in a digital age
Undoubtedly, you have heard the phrase, "There is no such thing as a stupid question." This is often true, however, not during a first meeting with your prospective client. Being prepared is essential for making the right impression. The more you already know, the more valued your prospective client will feel.
Only a decade ago, the expectations from your prospect may not have been as high as we did not have the wealth of information at our fingertips we have nowadays. It is not merely through a company's website or the help of a search engine that we can access information but social networking sites such as LinkedIn and Twitter allow us to access personal information too. Having this unique information in the back of your mind and using this knowledge to your advantage can make a world of difference.
Conducting solid research doesn't only benefit you when face-to-face with your prospect, but is vital for any form of future communications. The ability to adjust a brochure's heading from, "We provide wonderful solutions for businesses like yours," to a specific and personalised statement significantly increases the impact of your brochure. Instead of throwing your brochure directly on the pile with all the others, they may type in your website and have a look at what exactly you can do for them. Make your first impression a memorable one.
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