8 email statistics to impress your friends
Marketers love numbers. They especially love numbers that are impressive and will amaze their friends with their grasp of the global impact of ... well ... email.
• If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined.
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247 billion emails are sent each day. That's one email every 0.00000035 seconds.
• In the time it takes you to read this sentence, some 20 million emails entered cyberspace.
• Every second, the world's email users produce messages equivalent in size to over 16,000 copies of the Complete Works of Shakespeare (assuming a 30KB average email size).
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13.4 billion: the number of direct marketing US dollars forecast to go on email in the US in 2009.
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US$583 billion: the return from that investment if you use Direct Marketing Association figures on email marketing ROI. That's four times the market value of Microsoft.
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181: the number of marketing emails it would take to produce enough revenue to buy one share in Microsoft.
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83,689,738,832,367: the number of marketing emails it would take to produce enough revenue to pay the US National Debt.
When you see email stats like these you gain a new appreciation for the work of those companies and organisations managing the transmission of your email. And when you consider that many of these emails are spam, you can understand why ISPs and others have bigger problems to worry about than whether legitimate marketing email is reaching the right destination.
That's why Image 7 Group uses specialist systems and servers along with sophisticated testing and tracking. This means that your email looks right and reads correctly when it gets delivered, as well as building your business. And that's why we are interested in email statistics.
Sources: Email marketing ROI and other financial statistics, Number of email users and sent emails, Population of the EU, Population of the USA, Population of China, How many bytes in the CW of Shakespeare?, US National Debt, Market value of MS, MS share price, Mark Brownlow
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