Conversations from the Frontline of Marcom

Taking them on the journey with you

Thu, 10 Nov 2011 12:04:36 +0800

How do you compel your school community to support your development or fundraising project? Through clever and considered communications which invite people to join the ‘ride’ to your exciting destination.

Developing your online presence

Thu, 10 Nov 2011 12:04:20 +0800

Are you across what role the Internet plays in your business? Whilst you may be aware that the internet is important and 'every business should have one', you may not fully appreciate that the internet is vital to your marketing needs.

Delivering quality online content

Thu, 10 Nov 2011 12:03:45 +0800

Marketing experts have refocussed on content marketing, despite the lack of attention in previous years. So why has quality content re-emerged now when the concept of ‘content is king’ is older than the internet?

Professional Services Marketing - Mike Schultz

Mon, 31 Oct 2011 17:00:17 +0800

Professional Services Marketing - Mike Schultz

Listen Now

In the old days, professional service firms could survive without much marketing effort. You could get by on repeat business and referrals. Those days are gone ... [Duration 15:38]

Getting business done with government entities

Thu, 13 Oct 2011 08:21:09 +0800

Doing business in an environment that includes even low levels of government involvement presents a particular set of challenges, and your approach to communication can make or break the engagement.

Relating to your school community

Mon, 10 Oct 2011 03:05:20 +0800

School communities are microcosms of the college to which they belong, a myriad of relationships joined by a common cause - educating children. So how do you harness these opportunities to build relationships with your key stakeholders, uphold your school's key values and build your school's brand?

Setting your school apart

Wed, 24 Aug 2011 02:28:17 +0800

Clients often come to us saying “we want to try cinema advertising” or “we need a new brochure or website”, however what we’re more interested in is what they’re trying to achieve. Brochures, advertising, websites and newsletters are simply the communication tools we use to communicate a message. The decision as to which tools to use to communicate your message effectively, is secondary to determining what you want to say.

Rainmaking Conversations - Mike Schultz

Fri, 19 Aug 2011 09:50:38 +0800

Rainmaking Conversations - Mike Schultz

Listen Now

Mike Schultz is the author of the bestselling book Rainmaking Conversations. Nearly all B2B marketing is intended to make a sale ... sales are made by people ... people have conversations. [Duration 13 minutes]

Counting followers and fans

Tue, 02 Aug 2011 05:59:13 +0800

There’s a new trend emerging in B2B online tactics — ask members to ‘like’ your company to gain access to special content or gifts — but does this just gain you followers or add value to your business?

Lead generation and branding aren't mutually exclusive

Wed, 27 Jul 2011 05:31:00 +0800

The debate between branding and lead generation is as old as, well, the battle between sales and marketing. Sales, of course, is interested in filling the pipeline today, whereas marketing tends to take a longer-term view and sees building the brand as an essential element of sales.