en-us http://www.image7.com.au Tue, 27 Jul 2010 15:53:37 +0800 Spring Content Management System http://www.image7.com.au/view/news-archive/0140/ http://www.image7.com.au/view/news-archive/0140/ Russel Ackoff, renowned American organisational theorist, had a light bulb moment in 1989 and created a hierarchy of information — a solid backbone for all communication we send out to the marketplace. Tue, 27 Jul 2010 15:53:37 +0800 articles http://www.image7.com.au/view/news-archive/0139/ http://www.image7.com.au/view/news-archive/0139/ The first step to successful branding is ensuring that what you say and who you believe you are, is also how the market perceives you. Tue, 20 Jul 2010 15:51:08 +0800 articles http://www.image7.com.au/view/news-archive/0138/ http://www.image7.com.au/view/news-archive/0138/ One of the most challenging obstacles to marketing is the gap in time between a first lead and getting the job. Especially in B2B, decision cycles can range from three months to four years ... Tue, 13 Jul 2010 15:47:22 +0800 articles http://www.image7.com.au/view/news-archive/0137/ http://www.image7.com.au/view/news-archive/0137/ Awkward, painful and invasive are words that arise when we think about collecting testimonials from our clients. But anything that’s really valuable is worth working hard for. We do it all the time, so why not to help strengthen our position in the market? Fri, 09 Jul 2010 15:44:20 +0800 articles http://www.image7.com.au/view/news-archive/0136/ http://www.image7.com.au/view/news-archive/0136/ Undoubtedly, you have heard the phrase, "There is no such thing as a stupid question." This is often true, however, not during a first meeting with your prospective client. Thu, 01 Jul 2010 16:52:29 +0800 articles http://www.image7.com.au/view/news-archive/0135/ http://www.image7.com.au/view/news-archive/0135/ Customer Relationship Management (CRM) has moved from something that teams do, to an acronym for a class of software applications ... that don’t have a good record for successful implementation. Thu, 24 Jun 2010 16:50:44 +0800 articles http://www.image7.com.au/view/news-archive/0134/ http://www.image7.com.au/view/news-archive/0134/ Don Sexton is a professor of business at Columbia University. BtoB Online recently asked him about trends in reputation analysis tools and metrics. Thu, 17 Jun 2010 16:48:21 +0800 articles http://www.image7.com.au/view/news-archive/0133/ http://www.image7.com.au/view/news-archive/0133/ “Choosy Mothers Choose Jif.” A tagline Jif has successfully used, without change, for over 27 years. Does that mean we don’t need to review our taglines even though we’re targeting a new generation? Thu, 10 Jun 2010 16:45:34 +0800 articles http://www.image7.com.au/view/news-archive/0132/ http://www.image7.com.au/view/news-archive/0132/ You can't judge a book by its cover, but that's exactly what many readers do when deciding whether to open e-newsletter or read your e-advertisements. Keep your readers engaged with these tips. Thu, 03 Jun 2010 16:42:24 +0800 articles http://www.image7.com.au/view/news-archive/0131/ http://www.image7.com.au/view/news-archive/0131/ Social media has grown exponentially over the last three years and so have the number of articles about them. But the real question is “What does that mean to me?” First you need to know a couple of important things about how people use social media. Fri, 05 Mar 2010 15:50:19 +0800 articles