the business of communication
Image 7 Group is an integrated business-to-business marketing communications firm. We build businesses. Learn how we can help build yours ...
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6 themes moving communication to centre stage
When intense scrutiny and mistrust prevail, whatever a company does says something about it, everything communicates, and communication affects everything. Guest writer Professor Paul Argenti, Professor of Corporate Communication at the Tuck School of Business at Dartmouth explains why. [Reading time: 3.4 minutes] 8 February 2010
Uncertainty is the new normal
The best marketing tool you can employ is an attitude of helpfulness. That’s the not so startling conclusion drawn from a recent global survey. The interesting thing is that the people surveyed are the people who hold the keys to your business success ... executives with purchasing decisions during tough economic times. [Reading time: 2.1 minutes] 1 February 2010
How small business owners think
Not all small business owners are alike. A recent study has identified three major attitudinal profiles that have a significant influence on how they approach business and consider your products or services. [Reading time: 1.3 minutes] 25 January 2010
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Communication is the intangible art of using words, images and sounds to exchange thoughts, messages or information.
Our team at Image 7 create the communication strategies, messages and tools that help make your business as successful as it can be.
